Creative Direction: Lesli Ferguson
Design: Danny Wu, David Kim, Marissa Korda, Liam Lawlor, Simone Robert
At Lesli Ink, we like to make our clients feel special. It’s our holiday tradition to reimagine the alphabet and mail each client a typographic card featuring their initial. Each letter is custom-designed by the Lesli Ink team. This year, we used the opportunity to show our clients the power of creativity and encouraged them to get artistic with an adult-colouring theme and a website where they can download and print the entire alphabet. We also released an Instagram campaign asking recipients to submit their creations into a draw, the winner of which received a truly gigantic container of homemade cookies.